How to Pick a Distribution Channel
- Find the right channel for your product.
- Know which sales channel fits your business.
- Avoid distribution mistakes that slow down growth.
FREE LIVE WEBINAR
60 minutes focused on sales, distribution and channel selection.
16 SEP · 8:00 PM
Learn practical sales & distribution strategies with Dipak Sanghavi.
FREE CHANNEL TOOLKIT
Get 4 practical tools to evaluate the right channel for your business.
Clarity That Changed Their Next Move
Real experiences from business owners who attended the session.
Rahul Soni
FMCG, Pune, Tactic Shala
Maine 4 channels mein ek saath launch kiya tha aur kahin bhi momentum nahi ban raha tha. Lekin Dipak Ji ke sath ek he session me samajh aaya kahan galti ho rahi thi. Ek chota sa change karke humne almost 10% growth dekh li. .
Paresh Shah
Textile Industry, Surat
Mere aas pass har koi website bana raha tha business ke liye, toh maine same karne ka socha lekin jab ye course kiya toh samjha ki distribute karne se pehele channel required bhi hai ki nahi ye decide karna jaruri hai Ek he decision se 3..4 lakh bacha liye.
Mansi Agarwal
FMCG, Raipur
Even after running the business for five years I was still the one stuck doing everything. Desperately needed guidance about how to fix this so that I can focus on expanding my business. Dipak sir gave me the exact roadmap I needed to follow and the kind of people I needed to hire. .
Sumit Nankhani
Founder – D2C Brand
The channel-product fit session gave me the most value — I'd been selling my product in the wrong place for [X] months. Switched channels and saw the difference within the first month..
Meet your Mentor
-
Dipak Sanghavi
CMD NILONS | ENTREPRENEUR
30+ years of building businesses. Thousands of decisions. Plenty of mistakes and the lessons that came with them.
From growing a family FMCG business from ₹8 Cr. to ₹500 Cr+ to building and rebuilding businesses across different industries, Dipak has spent decades understanding what actually drives growth and what holds businesses back.
As the CMD of Nilons, he has experienced the realities of scaling a business firsthand: sales, distribution, positioning, people, and the decisions that can make or break growth.
Today, he brings those hard-earned lessons to Indian business owners so they can make better decisions without learning everything the hard way.
30+ YEARS OF EXPERIENCE. ONE CLEAR MISSION.
Help build and scale 100 Indian businesses into bigger, stronger brands.
What you’ll learn
01 Sales
Understand your
sales strategy
Identify where your current sales approach is working, where it is leaking revenue, and what you need to improve for sustainable growth.
02 Distribution
Pick the right
distribution channel
Understand which channel fits your product, customer and business — from General Trade and E-commerce to Modern Trade and other channels.
03 Positioning
Get your product
positioning right
Learn how positioning influences your customers, pricing, sales and distribution — and why the right positioning matters before you scale.
04 Growth
Know your next
growth move
Identify the key sales and distribution decisions you need to make next, so you can grow without wasting time or resources.
Get the Free Channel Selection Toolkit
4 practical tools to help you choose the right channel for your business.
Consumer Compass
Find the right channel for your FMCG product.
B2B Compass
Find the right channel for your B2B product.
Service Compass
Find the right channel for your service business.
Master Workbook
Compare 19 channels across 8 key attributes.
This is for you if...
₹3–5 Cr Isn’t
Enough Anymore
You've proven the business works. Now you need a clear path to ₹10+ Cr.
More Sales. Same
Revenue Problem.
You're selling more, but the growth isn't reaching your bottom line.
Your Next Growth
Move Isn’t Clear
General trade, e-commerce, distribution, positioning you’re unsure what to fix or change next.
FAQ
Everything you need to know before you apply
Yes. The live 60-minute webinar is completely free. You’ll also receive the Channel Selection Toolkit at the end of the session.
This webinar is for Indian business owners looking to improve their sales, distribution and channel strategy and build a clearer path to growth.
You’ll learn how to evaluate product-channel fit, choose the right distribution channel, identify common sales and distribution gaps, and understand what to focus on next.
Yes. You’ll get access to four practical tools: Consumer Compass, B2B Compass, Service Compass and the Master Workbook for FMCG distribution.
That’s exactly why this session can help. You’ll learn how to evaluate your existing channels and identify which ones make the most sense for your product and growth stage.
Yes. The session includes a live Q&A, giving you an opportunity to ask Dipak Sanghavi questions about your sales and distribution challenges.