Level 1: Just Action (DRY & LOGICAL — DON’T USE THIS ALONE)
“We are proposing a company-wide transition from email to Slack for internal communication. Slack enables faster messaging, better organization via channels, searchability, app integrations, and stronger security.”
Why it fails:
No stakes
No urgency
No emotion
Just features. No reason to care.
Level 2: Fact + Action (Some Urgency, Still Surface-Level)
“Our current email system is slowing us down. Employees waste hours digging through inboxes, losing critical threads, and waiting for replies.
Slack can reduce response time from hours to minutes.
It organizes communication by team and topic, integrates with over 2,000 tools we already use, and keeps everything searchable and secure.
If we want to move faster as a company, switching to Slack isn’t a luxury — it’s a necessity.”
Why it’s better:
Introduces inefficiency as a problem
Uses time as a trigger (hours vs minutes)
Still lacks emotional pull or a vivid scene
Level 3: Emotion + Fact + Action (Now It Hits Harder)
“Imagine this.
It’s 11:07 AM.
A client just asked for a revised deck that’s stuck in someone’s inbox.
But that person’s in a meeting.
Nobody else has the file.
People start calling each other.
Thirty minutes go by.
The client’s waiting.
Your team is scrambling.
The final version still hasn’t been found.
Why?
Because in 2025, we’re still managing teamwork like it’s 2005 — with email.
Now picture the same moment — but on Slack.
That deck? Already in the #client-pitches channel.
Everyone tagged.
Everyone notified.
Reply. Upload. Done.
Saved 30 minutes. Saved the account. Saved your team’s sanity.
This is not about switching platforms. It’s about switching to a system built for how modern teams actually work.
Slack isn’t just faster. It’s smarter, searchable, integrated, and secure.
And if we don’t move now — we’re letting lag time become lost revenue.”
Why it’s powerful:
Emotion: stress, urgency, embarrassment
Concrete moment everyone has felt
Solution feels like relief, not just logic
Stakes are real: lost client, lost time
Level 4: Visual Story + Emotion + Fact + Action
The Beast-Level Pitch (Unskippable)
It’s Monday morning.
You’ve just sat down with your coffee.
And boom—an urgent email from the VP.
“Investors are asking why net margins are off last quarter. Can you check the deck?”
You open your inbox.
There are 42 unread emails.
The file is somewhere… but where?
Someone forwarded it, someone replied, someone changed the subject line.
Now you don’t know which thread has the latest version.
The analyst who made the deck? Offline.
And the investor? Already sent a follow-up. They’re getting annoyed.
You’re still scrolling.
This isn’t a one-time mess.
This is daily.
And the problem isn’t you.
It’s the system.
Email was built for one-on-one communication.
Not for fast-moving teams. Not for quick decisions.
Not for companies that are trying to build, ship, and grow fast.
Slack fixes this.
Messages show up in real time.
People are already there, in project channels.
Files? Easy to find.
You can literally type a keyword and get everything—every comment, every version.
AI will even summarize the discussion and pull out the action items for you.
You don’t need to waste your day chasing updates.
Real teams are already doing this.
There’s this global design agency—R/GA. They said that ever since their clients started using Slack, decisions that took weeks now happen in a day.
Another report showed that teams using Slack send 30% fewer emails and sit through 20% fewer meetings.
That’s like getting a whole extra workday back every week.
Imagine what you could do with that time.
But more than time, it’s about control.
You move faster.
You respond quicker.
Your clients notice. Your investors notice.
And over time, these little speed boosts? They compound.
You launch faster than your competitors.
You fix problems before they blow up.
Your team isn’t stuck waiting for approval or figuring out who’s in charge.
You stop losing good people to pointless back-and-forths.
And your company builds a culture where decisions actually happen when they need to.
Now imagine the opposite.
You keep using email for everything.
You spend half your day just figuring out what’s going on.
You miss deadlines. You miss opportunities.
And you lose people—not because they couldn’t do the work, but because the system didn’t let them.
This isn’t about replacing a tool.
It’s about choosing how your company operates.
Do we want to keep working like it’s 2005?
Or do we want to move forward—faster, clearer, and smarter?
Let’s make the switch. Let’s switch to Slack.”
Why this works:
Hyper-relatable, real-world scenario
Combines stress + cost + opportunity
Vivid story + known brand examples
Makes email feel outdated, Slack feel inevitable
Ends with a strategic call to action
