Executive Strategy Pitch – LuminaGlow Turnaround

Time: 3-minute executive pitch
Goal: Convince leadership to approve 4 tactical adjustments to recover sales and brand confidence
Tone: Urgent, cinematic, data-driven, emotionally compelling

Level 1: Just Action

“To recover LuminaGlow sales, we propose shifting ₹1.2 crore from static ads to interactive formats, onboarding influencers, improving shelf placement, and using predictive analytics for targeting.”

Why it’s weak:

• Reads like a checklist

• No emotion

• No urgency or stakes

• No story

Level 2: Fact + Action

“LuminaGlow has reached only ₹6 crore in sales vs. our ₹16 crore target. If this continues, we’ll fall short by over ₹10 crore, risking shelf pullbacks and retailer loss.
Our plan is to shift ₹1.2 crore toward influencer video ads, expand shelf visibility at Ulta and Sephora, and introduce predictive analytics to adjust pricing and creative in real time.
These tactics are being used successfully by competitors and could put us back on track to hit our target.”

Why it’s better:

• Uses numbers

• Shows financial risk

• But still doesn’t feel urgent or immersive

Level 3: Emotion + Fact + Action

**“Let me paint the picture.
It’s day 60 post-launch.
₹16 crore was the target. We’re at ₹6 crore.
Retailers are calling.
Sephora wants proof the product will move or they’ll give that shelf to L’Oréal.
Ulta is asking for performance stats.
Internally, teams are scrambling. We’ve got a beautiful product. But no pull. No buzz.
And worst of all — the competitors are stealing the spotlight.

Why?
Because while we’re running static banner ads…
They’re telling stories.
They’ve got dermatologists and influencers demo-ing on Reels.
They’re letting people feel the transformation before even buying.

We’ve fallen behind in the attention war.

Here’s the plan to flip the script:

• Shift ₹1.2 crore to interactive influencer video ads with proven ROI

• Get LuminaGlow on eye-level shelves beside bestsellers with digital displays

• Use social listening and predictive models to adapt our strategy in real time

• Launch bundles and promo pricing to drive trial now

This isn’t just damage control.
It’s a reboot of our go-to-market muscle.”**

Why this works:

• Real problem → vivid tension

• Emotional pull → “retailers calling,” “competitors stealing spotlight”

• Strategic + hopeful recovery arc

Level 4: Visual Story + Emotion + Fact + Action

**The launch of LuminaGlow was supposed to be our big win.
Premium skincare, beautiful packaging, everything ready to go.
But right now?
It’s dangerously close to becoming our biggest flop.

We’ve done ₹6 crore in sales.
Sounds okay—until you remember our target was ₹16 crore.
Most of the stock is still sitting in the warehouse.
Retail partners are calling less. Some are even talking about dropping us.
And if we don’t turn this around now, we won’t just lose shelf space—we’ll lose credibility.

Just walk into Sephora. Or scroll TikTok.
We’re not competing with creams.
We’re competing with reactions.

Other brands have creators showing before-and-after videos in 15 seconds.
You’ll see comments like “This changed my skin!” or “OMG I need this.”
And their products? They’re front and center. Bright lights, video displays, influencers tagging them everywhere.

Now look at us.
We’re still running banner ads.
No video. No voice. No story.
In a world that scrolls at lightning speed, we’re basically invisible.

That’s the real issue here.
People don’t buy what they don’t remember.
And no one remembers a flat JPG with a ₹1,999 price tag.

So what should we do?

• We shift ₹1.2 crore from static ads into real influencer campaigns — creators who’ve built trust with the audience we’re trying to reach

• We push for better shelf placement at Sephora and Ulta — eye-level spots with motion screens that stop people

• We start using AI tools that track what people are actually saying online — so we don’t guess what’s working, we know

• And we make it easier to try — bundles, starter kits, first-time offers — so no one has to overthink buying

This isn’t just a marketing fix.
It’s a survival strategy.

Because if we don’t act now, here’s what happens:
The product sits. Reviews stall. Retailers lose interest.
And slowly — customers forget.

That’s not just lost revenue. That’s a lost brand.

But the good news? We’re not too late.
The product is still good. People still care about skin.
We just need to speak their language — on their feeds, through their voices, with their emotions.

Let’s relaunch LuminaGlow like we mean it.
Not with silence.
With stories.

Because if we don’t show up, someone else will — and we’ll disappear without even making a dent.”**

Why this works:

• High-stakes scene-setting

• Emotional contrast between expectation vs reality

• Tactical breakdown feels like a battle plan

• Leaves leadership with urgency + clarity + hope