Featured Case Studies

Uncover the complex strategies of the business world through real-world stories, made easy to understand

OCEN: A Game Changer Technology for India?

At the Global Fintech Festival 2020, Mr Nandan Nilekani launched a revolutionary concept that could change the financial landscape of MSMEs in India and now in 2023, it is coming alive in execution!! and the best part is that this concept is built upon the foundation of revolutionary products, like Aadhar, UPI, the GST system, and most importantly, the robust banking system of India!! This platform that we are talking about is called the Open Credit

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The Story of Lijjat Papad

This is an extraordinary story of 7 ordinary women, who had no background in business and no significant educational qualification. Yet, with just 80 rupees in capital, they were able to build a business empire of 1600 crores. Their company which is spread across 69 branches, employs more than 42,000 people. This homegrown brand that I’m talking about is none other than Shri Mahila Griha Udyog Lijjat Papad. Now, what’s fascinating about this company is not

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How Saffola got 80% market share

Saffola is one of the most legendary companies in Indian business history. In the past 21 years, the stock price of its parent company Marico has shot up by 17,200% going from just ₹2.67 to ₹487 in 2022. If you look at the market share of Saffola in its category, it stood at an insane market share of 81% in 2021! They have been the undisputed king in the ultra-premium edible oil segment for the past

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OLA is Failing

OLA is one of the most revolutionary companies in the Indian Business Ecosystem. But ever since the pandemic has been waning, OLA’s  business has been going downhill.  Over 30–35,000 cars have gone out of business, the surge price is beginning to pain the customers, and both drivers and employees have been leaving.    Above all, even after 11 years into the business, OLA cabs is still far from being profitable.    So the question is, How

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How did Maggi become a household name in India?

Maggi is one of the most iconic brands in Indian business history! It has been an integral part of our childhood! But from the business standpoint, the most fascinating thing about Maggi is that back in 1983, both Maggi and instant noodles were completely alien to the majority of Indians!  Nestlé single handedly created a 937 cr market and has been a market leader in the domain for 38 years! Despite giant rivals like ITC, Marico

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How the US Funds Terror

Ever since the Russia-Ukraine war started, you would have seen politicians from the US and Europe preach peace lessons to the world. The Western Media has been screaming to the world about how evil Vladimir Putin is; how terrible the war has been and how innocent people are suffering. From the way they speak, it appears as though they care terribly about innocent people, right?   But what we don’t see is the side that western

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OLA is Failing

OLA is one of the most revolutionary companies in the Indian Business Ecosystem. But ever since the pandemic has been waning, OLA’s  business has been going

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